2024 China Soft Decoration Industry Brand Tour - Visiting the Pioneer Brand in the Carpet Industry" YUANRUIZHI DECORATIVE MATERIALS (SHANGHAI) CO.LTD

On June 18, 2024, the organizer of China Home Furnishing and Soft Decoration Exhibition - Zhongzhan Zhiao (Beijing) International Exhibition Co., Ltd. jointly launched the "2024 China Soft Decoration Industry Brand Tour - Visiting Pioneer Brands in the Carpet Industry" event with Sina Home Furnishing and "POD Design Power". The aim is to use the resource advantages of exhibition platforms and media platforms to promote enterprises to pay more attention to brand building, accurately grasp industry market demands and trends, and help the industry achieve high-quality and healthy development.

On the afternoon of June 18th, a delegation consisting of representatives from Zhongzhan Zhiao, Sina Home Furnishings, industry veterans, and POD designers and industry observers visited YUANRUIZHI DECORATIVE MATERIALS (SHANGHAI) CO, Led by Chief Designer Zhen Na (hereinafter referred to as "Mr. Zhen"), LTD walked into the company headquarters. In the front workshop, in order to meet higher technical requirements for production and production, the company has created a complete set of production lines for square carpets with advanced Asian technology. The company's main business revolves around square carpets, with the most noteworthy being the company's distinctive product POE. As Mr. Zhen said, "There are many PE products available in the market, but we are the only one with POE products." It also advocates the concept of environmental protection and recyclability.

After visiting the exhibition hall, a discussion and exchange began. The participants include representatives such as Mr. Zhen, Technical Director Li Jian, and others; Niu Na, Project Director of China Home Furnishing and Soft Decoration Exhibition at China Exhibition Smart Ao (Beijing) International Exhibition Co., Ltd. (hereinafter referred to as "Zhongzhan Smart Ao"); He Xin, General Manager of Sina Home Furnishing and Soft Decoration Media Business Unit; Li Fang, Market Manager of Zhongzhan Smart Ao; Zhao Peng, Project Manager of Tianjin Quality Inspection Institute Carpet Center; Yang Yilin and Chen Lejia, Senior Journalists of Sina Home Furnishing and Soft Decoration Media Business Unit. The participants also include POD designer industry observers, including Zhang Wen, founder of Jiushi Zhaiji Design, independent designer Lan, Chen Dandan, founder and director of Shanghai Dongxuan Architectural Decoration Design Engineering Co., Ltd., Zhang Baicheng of Shanghai Langxing Architectural Design Co., Ltd., and Zhong Kai, founder of Shanghai Dongxuan Architectural Decoration Design Engineering Co., Ltd. They had in-depth communication and exchange on the current situation and future of the carpet industry and carpet enterprises together.

During the communication, Mr. Cui pointed out a major misconception among consumers in the current carpet market - mites. He stated that nylon carpets can be used with confidence after undergoing routine cleaning processes. When Mr. Niu mentioned whether there were high technical barriers during the installation process of the blanket, Mr. Cui's answer dispelled her concerns. "Owners can also install the carpet themselves, just cut it themselves," Mr. Zhen said. During the 2021 exhibition, the company had innovatively displayed carpet collages for the first time, becoming the first enterprise in the industry to achieve carpet wall installation. Through clever collage concepts and designs, they combined the blankets together to showcase the economic line of Shanghai to the audience, presenting an artistic scene. In addition, Mr. Zhen also mentioned that a high-end brand (UNIJOY) of the company has a slogan called "Take from nature, give back to nature." This concept also conforms to the future trend of green and environmental protection. Enterprises are committed to extracting resources from nature while also giving back high-quality products and services to society.

In the conversation, we experienced the spirit of a company's dedication to products, and the hard work on products is the foundation for the company to establish itself. The 2024 China Soft Decoration Industry Brand Tour will continue to contribute to the growth of the industry, broaden the industry landscape, and push the industry to a higher level. Let us take a more resolute step, join hands with all forces, move towards the future, and create brilliance together!