Carpet Tiles-Top 5 Domestic Sales! Exported To Over 60 Countries Worldwide!

Top 5 domestic sales! Exported to over 60 countries worldwide! This Shanghai enterprise has taken on a new look!

"Nowadays, the domestic mid to low end market is too 'crowded', with profits getting lower and lower. If enterprises do not change, they will be eliminated."

YUANRUIZHI DECORATIVE MATERIALS (SHANGHAI) CO, LTD Chairman and General Manager Pei Xiaochuan said that when facing difficulties again, the company made a decisive decision to enter the mid to high end market.

YUANRUIZHI DECORATIVE MATERIALS (SHANGHAI) CO, LTD is an established enterprise in Shanghai, specializing in decorative materials in its early days. With the continuous development of the times, the decorative material product market has shrunk. In 2015, the company underwent technological transformation and mainly produced commercial square carpets. Since then, the company has entered a healthy development track

Through this main product adjustment, YUANRUIZHI DECORATIVE MATERIALS (SHANGHAI) CO, LTD has achieved steady growth in sales, reaching 220 million yuan in 2023 and completing profits and taxes exceeding 10 million yuan. At the same time, the company is also making efforts to expand its foreign trade business. In 2022, export sales reached $5 million, a 60% increase compared to 2021, and in 2023, it increased to $7 million. "At present, UNIJOY has a high reputation, and the sales of its square carpet products have consistently ranked among the top 5 similar products in China. It has also been exported to Southeast Asia, the Middle East, Latin America, and more, with over 60 export countries." Pei Xiaochuan introduced it.

In recent years, YUANRUIZHI DECORATIVE MATERIALS (SHANGHAI) CO, LTD has successively won the titles of National "High tech" Enterprise, Shanghai Pillar Industry Subdivision Hidden Champion Cultivation Enterprise, Shanghai Specialized and Innovative "Little Giant" Enterprise, and New Species "Gazelle Enterprise". It has also jointly established the "Healthy and Recyclable New Material Technology Research and Development Center" with Shanghai University of Technology, and "UNIJOY" has been recognized as a "China Famous Trademark".

As production and sales continue to grow, YUANRUIZHI DECORATIVE MATERIALS (SHANGHAI) CO, LTD is once again facing a new crisis.

It is understood that YUANRUIZHI DECORATIVE MATERIALS (SHANGHAI) CO, LTD mainly produces and sells mid to low-end square carpet products. In recent years, the market competition for these products has been very fierce, and domestic prices have continued to decline. The company has to face the dual pressure of continuously declining product profits and squeezed market space. In order to maintain strong competitiveness, in the second half of 2022, YUANRUIZHI DECORATIVE MATERIALS (SHANGHAI) CO, LTD has launched a renovation and expansion project, introduced advanced foreign equipment and production technology, and built an annual production line of 8 million square meters of high-end square carpets, with a newly built factory area of over 13000 square meters. In January of this year, the production line was officially put into operation.

After the renovation and upgrading, YUANRUIZHI DECORATIVE MATERIALS (SHANGHAI) CO, Within the LTD factory area, there are lush trees and a garden style factory appears in front of us. In the workshop, mechanical equipment is running rapidly, and in the shipping area, workers are busy transporting batches of square carpets from the warehouse onto trucks and sending them to various places.

"In the future, our sales of mid to low end square carpets in the domestic market are expected to show a downward trend. After the new product is put into production, it can not only make up for the insufficient sales in the mid to low end market, but also achieve growth in total sales. It is expected that the total sales can reach 240 million yuan by 2024." Pei Xiaochuan said that the new growth point is mainly in the mid to high end markets at home and abroad, especially in foreign trade. The high-end square carpet market in Europe and America is the company's next business expansion goal, and the total export volume of the company is expected to exceed 20 million US dollars in 2024.